sky-bet-extends-english-football-league-sponsorship-deal

Sky Bet extends English Football League sponsorship bet9ja's welcome offer

17 November 2017

30 Comments

Sky Bet has extended its multi-million pound sponsorship handle the English Football League up until the summer season of 2024.
bit.ly
The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
bet9ja.com
Sky Bet says it will try to prevent issue betting through messaging on t-shirts, and that clubs will benefit through more money.
bet9ja.com
The deal, which deserves tens of millions of pounds, has been in place given that 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.
bet9ja.com
this promotion code will make the 11-year bet9ja's welcome offer one of the longest in professional sport, the firm stated.
bet9ja.com
The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. holds a 20% stake in the firm.
bet9ja.com
The betting market has been under increasing examination from the yohaig code government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle gambling companies.

However, competitors organisers, and the clubs themselves, are free to take sponsorship from gambling companies.

The money from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.
bet9ja.com
The chief executive of Sky Bet, Richard Flint informed the BBC's Get up to Money podcast that the English Football League used the profits created to help them run their everyday operations.

He said: "Without sponsorship from the betting market there aren't a variety of sponsors willing to get involved in football."

However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.

Among the findings of the BBC's annual Price of Football study was that more young football fans bet on video games than play the sport.

About 95% of TV advertisement breaks in live football matches feature at least one betting advert, the BBC discovered in October.
bet9ja.com
In some matches, 40% of the adverts were for betting.
bet9ja.com
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the fun stops. Stop" project.
bit.ly
"From the play offs and including next season every t-shirt will have a responsible gambling message on the t-shirt sleeve and we're tying that into a responsible gambling project beginning today, which consists of a television advert and boundary boards at EFL games," he stated

The "When the fun stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in response to public issues about gambling and betting addiction.

The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote more secure betting, "the messaging needs to be much more specific about the threat included than what the gaming industry presently proposes".

Reality Check: How much of a problem is problem gambling?

5 November 2017

23 October 2017