ladbrokes-suffers-worst-cheltenham-festival-in-memory

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Ladbrokes suffers worst Cheltenham Festival in memory

21 April 2016

Bookmaker Ladbrokes has stated this promotion code year's Cheltenham Festival was its "worst in living memory".

All bookies were struck by a string of favourites winning at the yohaig code festival, however Ladbrokes also argued that rivals were using bets at levels that did not make organization sense.

Ladbrokes likewise verified that it has a ₤ 3m liability if Leicester City win the Premier League.
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Despite this promotion code, the business said it had actually seen an encouraging start to the year.
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Revenue was more than 10% higher.

President Jim Mullen stated: "At Cheltenham we were reminded of the intense competitors with deals and prices at levels which, in our view, abandoned bookmaking concepts.

"We contended difficult but refused to pursue unsustainable techniques."

He told the BBC gaming was for his clients, not his service: "I have actually constantly stated we remain in the gambling organization, we don't bet ... I thought was a race to the bottom."

The company stated the Grand National winner, Rule The World, which was a 33/1 shot, provided a bet9ja's welcome offer contrast to Cheltenham.

Ladbrokes said it was "confident" that its outcomes would remain in line with expectations.

'Recreational punter'
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In 2015 Ladbrokes announced strategies to merge with its smaller sized competitor, Coral.
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UK competitors authorities are currently taking a look at the bet9ja's welcome offer.
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Steve Clayton, analyst at Hargreaves Lansdown stockbrokers, stated the newest trading declaration from Ladbrokes was encouraging, however the real problem was whether the merger with Coral would be enabled: "A merged Ladbrokes and Coral will have a dominant retail position, even if many stores need to be offered off.
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"We expect significant cost saving will be possible since there will be large areas of overlap and unneeded duplication of functions throughout the combined organization."
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Ladbrokes is pursuing a different method to that of its rivals by focussing on client service and the occasional punter, who will not always hunt for the very best chances.

Mr Clayton said: "The bookmaker's technique is to focus on the 'recreational punter', to put it simply the still soft and flexible, unhardened bettors out there.

"These people do not understand what the ideal chances must be, so it is easier to develop a fat win margin into the bookie's terms."