sky-bet-extends-english-football-league-sponsorship-deal

bet9ja.com
Sky Bet extends English Football League sponsorship deal

17 November 2017
bet9ja.com
30 Comments

Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the summer of 2024.

The gaming operation is the heading sponsor for the Championship, League One and League Two football departments.

It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will try to dissuade issue betting through messaging on shirts, and that clubs will benefit through more cash.

The deal, which is worth tens of countless pounds, has remained in place considering that 2013.

Sky Bet stated it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer one of the longest in expert sport, the firm stated.

The Leeds-based operation, which includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The betting market has been under from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship deals with gambling firms.

However, competition organisers, and the clubs themselves, are totally free to take sponsorship from betting firms.

The cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The president of Sky Bet, Richard Flint told the BBC's Get up to Money podcast that the English Football League used the income produced to assist them run their everyday operations.

He said: "Without sponsorship from the betting market there aren't a multitude of sponsors prepared to get associated with football."

However, there are fears that increasing varieties of young fans are being exposed to gambling adverts.

Among the findings of the BBC's annual Price of Football survey was that more young football fans bank on video games than play the sport.
bet9ja.com
About 95% of TV advertisement breaks in live football matches feature a minimum of one betting advert, the BBC found in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gambling as part of the "When the enjoyable stops. Stop" project.

"From the play offs and including next season every shirt will have an accountable betting message on the yohaig code t-shirt sleeve and we're tying that into an accountable betting campaign beginning today, which includes a TV advert and perimeter boards at EFL video games," he said

The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by some of Britain's leading bookies in response to public concerns about gambling and gambling addiction.
bit.ly
The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote safer gambling, "the messaging needs to be much more explicit about the yohaig code threat involved than what the betting industry presently proposes".
bit.ly
Reality Check: How much of an issue is issue gaming?
bet9ja.com
5 November 2017

23 October 2017
bet9ja.com