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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are tempting purchasers with their sleek silhouettes, plush cabins - and significantly, their usage of alternative fuels.<br>
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<br>Fuel manufacturers and jetmakers are keen to showcase unique forms of aviation fuel considered less hazardous to the climate, from used cooking oil to the distinctly less attractive meat waste.<br>
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<br>Business jet operators, like airline companies, have actually acquiesced ecological pressure on air travel and devoted to cutting in half carbon emissions by 2050 [compared](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) to 2005.<br>
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<br>Their hope is that adopting renewable fuel to curb emissions could make organization jets more attractive to environmentally mindful purchasers - specifically corporations facing concerns over sustainability from investors or green campaign groups.<br>
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<br>The accessibility of less polluting personal jets might likewise spare the rich and well-known the unfavorable promotion experienced by Britain's Prince Harry and his other half Meghan over a current personal jet journey to [southern France](https://www.crunchbase.com/organization/mission-newenergy).<br>
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<br>Five Gulfstream jets on screen in Las Vegas are using [California-produced fuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) from inedible beef tallow.<br>
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<br>The latest [waste-based fuels](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) producer World Energy, which [produces fuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) from meat waste used by Gulfstream.<br>
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<br>"All of our item is inedible."<br>
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<br>A few of the other 79 [airplane](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on screen are anticipated to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of total yearly carbon [emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) globally, however can release, typically, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based [personal charter](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) company Victor.<br>
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<br>Prince Harry has actually safeguarded his occasional usage of [private](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) jets to ensure his household's safety, and has actually said that on the rare celebrations he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers state incidents such as the furore over his itinerary have included fresh challenges for an industry currently making every effort to justify its contribution to cutting business costs.<br>
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<br>"Incidents of flight shaming involving using personal jets are regrettable when you consider that our industry has delivered fuel effectiveness improvements of 40% over the past 40 years," stated Bombardier [Aviation](https://www.businessnews.com.au/Company/Mission-NewEnergy) President David Coleal.<br>
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<br>Bombardier believes increased sustainable fuel usage will help the industry make inroads with corporations and wealthy purchasers. According to market data, billionaires only have a 19% ownership rate.<br>
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<br>But even an image [makeover](https://www.pinterest.com.au/missionnewenergy/) - with [jets sporting](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) stickers like "this airplane flies on renewable fuels" and organisers adding alternative fuel pumps for going to airplanes - is not likely to please all critics at the Oct 22-24 luxury jet occasion.<br>
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<br>Environmentalists and some analysts stay [hesitant](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) that biojetfuels, usually mixed 50-50 with kerosene, will make a significant [influence](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) on public understandings about [high-end travel](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).<br>
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<br>"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make company jets look eco-friendly," said aviation analyst [Richard Aboulafia](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).<br>
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<br>Demand from [organization jet](https://pitchbook.com/profiles/company/51278-86) operators for sustainable fuels now far surpasses supply and their interest could drive future production, Sherbacow stated.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) at its California plant, might broaden production as much as 150 million gallons by 2022.<br>
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<br>Corporate charter business and experts are likewise seeing more interest from clients who want to purchase carbon credits to balance out emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a [corporate jet](https://www.zoominfo.com/c/mission-newenergy/346542889) usage study his business recently completed for a Fortune 500 business.<br>
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<br>"At the end of the day, I think that price, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I believe individuals are ending up being more conscious of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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